I get asked a lot about my thoughts on Glossier and the products I have used from them in the past. There is no doubt that the brand has done so well in its relatively short lifespan. Glossier founder Emily Weiss has seen the brand become one of the beauty industry's biggest disrupters since the brand launched in 2014. In an industry where there are so many players, Glossier's success is quite remarkable. This success comes down its brilliant marketing and the constant openness to customer feedback in product creation.
If I were to be completely honest, like with any beauty brand I don't find all of Glossier's products to be fabulous. Whilst, the brand has some fierce brand loyalty, not all of their products quite work for me. For starters, I actually find their skincare offerings pretty average (Milky Jelly Cleanser is the exception). In saying that, where Glossier performs for me is in their makeup range.
Glossier redefines my thoughts on beauty products, forcing me to rethink how I view particular products or textures. For example, I never knew I needed an eyebrow product until I used Boy Brow and because of Glossier's Cloud Paint, I actually am open to cream blushes. Their products are not the most innovative, but Glossier have created possibly the most user-friendly products out on the market. I can attest to that because I am the epitome of lazy when it comes to applying makeup, I hate fuss and I hate makeup caked on.
I love a lot of Glossier's makeup range because it is the exact opposite of complicated - it's fuss-free, easy to apply and gives me that perfect no makeup look. Here is a round up of my top three Glossier products.Read More