If there is an area in beauty that I have really enjoyed experiencing and exploring as of it late, it is fragrance. I find fragrance truly fascinating for so many reasons, as quite often, when we smell a particular scent, such as fresh cut grass, rain or fresh laundry, our brains instantly connect that scent with a particular part of our memory. There is no doubt that certain scents can stir feelings, bring back a certain amount of nostalgia and memories. How many of us remember the perfume or cologne our parents or grandparents wore? Or our first ever fragrance of our teens? These scents most definitely evoke certain feelings and take us back to a particular time or moment in our lives. Jade, the co-owner of Lore Perfumery based in Melbourne completely agrees with this sentiment, likening perfume and scent to time travel “I love the memory and mood aspect of fragrance. I love that I can spritz a particular perfume and am instantly taken back to a certain time in my life – it is the closest thing we have to time travel! Scent is so closely linked to our memory and one of my favourite things about my job is showing a perfume to a customer and watching their reaction, good or bad, as to where the scent is taking them!”.
As much as I love perfume and scents, the one thing I have recently discovered is that perfumery is an art form that is rich with history and a topic that is quite mesmerising but also very complex. I am fascinated by perfume and scent as an intellectual science as well the fact it is an aesthetic beauty product.Read More