We live in a world where we have many choices when it comes to products, especially when it comes to skincare products. Rewind back to 5 or 10 years ago, finding beautiful all natural skincare would have been incredibly hard. Fast forward to now, the green beauty market is one of the most fastest growing and lucrative markets out there. As consumers now we have so much choice when it comes to natural products, especially when it comes to face oils.
In a market that is incredibly competitive, we now also have options from face oils that are incredibly kind on the wallet like those from Boots, Sukin or Trilogy. On the other end of the spectrum we have luxuriously priced face oils such as those from Rodin, May Lindstrom, 5YINA, African Botanics and of course Vintner's Daughter. There are also the happy in between oils like those offerings from Antipodes Skincare and Drunk Elephant Skincare. With the array of different facial oils on the market these days, many which offer similar solutions but with a broad price range, its incredibly hard for the average person to pick one oil.
However, with such a vast range of different oils available on the market, how can one oil cost $20 whilst others companies are charging well over $250 for their formulations? This is something I personally used to struggle with as I just felt I couldn't shell out so much money for a skincare product. Was it really worth it? My view points have changed as I have started to develop an appreciation for these beautiful creations (my bank account does not like this at all) and as I learn more about skincare, I can truly appreciate the time, energy, passion, and monetary costs that are involved. In writing this post, I decided to reach out to some of the more luxuriously priced companies that produce these face oils to understand exactly WHY their oils maybe more than others in the market. As I read through my email correspondence, I start to notice that there is more to these popular face oils than meets the eye. As Julia Noik from African Botanics put it perfectly, "when it comes to ingredients and formulations on the market, not everything is as it looks". Put simply, everything is not as black and white as many of us may think. There is so much more to making and creating these facial oils than pretty packaging and marketing - the reasons why these oils are probably more expensive than your average Organic Rosehip Seed Oil from the drugstore does come down to its quality, method of extraction and the general design process.
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