An area of skincare that has always interested me is the world of cosmeceuticals whereby, the product is a cross between a cosmetic item and a pharmaceutical as they contain higher concentrations of active ingredients that are clinically proven to bring about active and physical changes in the way the skin will look and feel. Generally, cosmeceuticals have a lot of clinical evidence and trials that back its claims. When I think of cosmeceuticals, I often think of products that do contain a lot of synthetic ingredients and never would I think a line could potentially be naturally derived. I was recently proven wrong!
Not too long ago, I stumbled upon Ocinium, an Australian skincare line that prides itself on using organic and natural ingredients in combination with a high concentration active ingredients that we see often in many 'mainstream' skincare brands. These ingredients include powerhouses such as retinol, niacinamide, CoQ10, Vitamins B, C and E just to name a few. Ocinium prides itself being a brand of "organic cosmeceuticals free of the toxicity of synthetic chemicals, fragrances, sulfates, petrochemicals and parabens". The active ingredients that the line uses are predominately antioxidants that have been approved for organic certification are have also been back by science for high performing results and safety.
With this extremely interesting approach to skincare, I just had to chat to Cassandra Hilton, the founder of Ocinium and find out more about this fascinating approach. What I found was that Cassandra was just a wealth of knowledge and had such passion in organic and naturally derived skincare that showed true clinical results. She mentioned that there is a lot of skepticism in the beauty industry that 'greener' or 'cleaner' brands are not as results driven or are just marketing 'fluff'. What Cassandra has set out to do is to prove the skeptics wrong and show that natural beauty brands such as her beautiful line, Ocinium can indeed show the same powerful results as other cosmeceutical counterparts. Her brand shows that natural skincare can indeed incorporate those powerful active ingredients with beautiful botanicals to give the same if not better, high performing results.
I recently took a moment to pick Cassandra's brain on all things Ocinium, skincare related and what it takes to create a product.
Read more for the interview...Read More