There is a huge market currently for all natural/organic skincare. It is an industry that has taken the beauty world by storm and according recent market analysis, the organic personal care market was worth USD$8.43 Billion dollars at the end of 2013, it is expected to rise to be worth USD$15.98 billion globally by the year 2020. There is no doubt that the rise in the organic/natural skincare industry has been huge. How many of us now have a natural or organic type product in our skincare line up now? I would say many of us, myself included.
However in saying this, have you ever noticed how many products are being marketed or claim to be natural and organic, but find out it really isn't when looking at the ingredients? This is dubbed as 'greenwashing' and it is basically when a brand claims or appears to be formulated with natural and organic ingredients, when the reality is most of the ingredient list is the exact opposite. Consumers think that products with these sorts of claims are generally better for them, but is it really? Will their skin be as amazing and glowing like the model in the campaign photos? This week's super long blog entry (sorry, I keep doing this) I guess will explore some of these questions! Be warned, this is long!
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