There has been a really interesting shift in the beauty industry whereby customers are demanding a more tailored, personalised experience. Customers are now more than ever, wanting to know "how is this the right product for me?" and companies are finding that if a customer feels that their exact needs are not met, then they are less likely to purchase the product. There is a growing demand in the beauty industry for the 'customisation' of products, whereby customers want more control and more meaningful connections with their beauty products. A customer's ability to customise a product is a powerful one, not only does it solve a particular problem for the customer, they also feel like they own the product as it is a special one-off - it is uniquely theirs.
Customisation is usually considered to a be a luxurious option and this comes down to the olden days, where often the very rich had products made for them. It was bespoke, one of a kind and only the very wealthy could afford it. These days, with the latest advancements in technology, custom beauty products have become more accessible than ever as companies are now able to address the main problem of scale and demand.
Technology advancements such as the internet, phone and apps have made the art of customising beauty products accessible to more people and at all times of the day. Adding to that, the whole experience of creating something for yourself from scratch adds a truly meaningful customer journey and gives the customer the satisfaction that they themselves have created something so special and unique. As WWD says, "It's like finding your soulmate".
Finding beauty brands that offer the ability to create something truly unique, personal and that addresses certain concerns and issues, has truly never been easier to find. I have found 5 brands that offer a bespoke service, dedicated to giving you a product that is unique as yourself. Read More