If there is one brand that I distinctly remember from my childhood, its Clinique. It's use of that infamous pastel green, beauty advisors in lab coats and the 3-Step System advertising is forever embedded in my mind from the countless trips to the department store with my mother and aunties. Clinique is simply iconic and is for me, is one of those 'established' skincare brands which I still go to the counter and look at to see what products they have launched recently. Whilst, Clinique and its beauty counter is very much part of my childhood (my mother was always fond of their gift with purchase), I never really knew much about the brand's rich history, until recently.
Not long ago, I sent a few items from Clinique (products that I am both very familiar with and another which was new for me) and like with any brand I have the opportunity to collaborate with, I was inclined to learn a little more about its backstory. Clinique's rich history was especially fascinating as for me, the brand was a true beauty disrupter and a game changer at the time of its launch. It truly paved the way for many of the things we take for granted today, and it all started with a Vogue expose on the skincare industry.Read More