I find Korean skincare quite overwhelming (as you would know from my post from last week on Korean Skincare for Beginners here) as there are just so many products out there but also, I just don't know what is actually IN them. Ingredients lists are sometimes quite hard to find as they are often listed in Korean or if buying on websites, just not listed at all. There are certain ingredients that I do try to stay away from and I know for a fact that in some of the formulations, ingredients such as drying alcohols and mineral oil can easily be found. Korean skincare brands that tend to be more 'natural' or 'organic' are either not natural or organic at all (Innisfree I am looking at you) and those newer, upcoming brands with a natural aesthetic or a 'free from' feel to it, an ingredients list or more information on the brand is quite hard to find. However, one brand that I have found that seems to have a very natural feel to it is a brand called Blossom Jeju.
Blossom Jeju is not necessarily a Korean brand sold in Korea, I think (from what I have googled and seed) is that it was a brand created in Korea, using Korean skincare technology and extracts and is marketed more towards a Western audience. That aside, the brand centres itself around the camellia japonica or Japanese Camellia (a red blossoming flower) which can be found in the Gotjawal Forest on the beautiful Jeju Island in South Korea. The camellia flower has many benefits to the skin such as being quite hydrating, inflammatory and anti-ageing and has been used in Eastern Asian skincare for some time now. The entire Blossom Jeju line is inspired by this red flower and every product in the line contains extracts from the Japanese Camellia, including the Pink Camellia Soombi Essence Serum which contains an impressive 55% of the camellia japonica extract in its formulation. I have been using this serum on and off now for the past 6 months, with a special focus on it over the last few weeks and whilst I had my doubts on it in the beginning, I have now found myself really enjoying using this.
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