The future of beauty seems to be in product customisation as more consumers are now leaving behind the age-old idea of one size fits all in the beauty industry. As Ee Ting Ng, founder and formulator in chief of bespoke skincare brand hop & cotton agrees, "It’s fantastic that people are recognising that their skin needs are unique and that they no longer have to settle for ‘one-size-fit-all’ products". Thanks to the internet, consumers are smarter than ever. They have access to information about almost every product available on the market – all that is required is a Google search. In the ever so saturated beauty industry; consumers, more than ever, are demanding more from beauty companies. With increased competition, there is more demand for innovation - something different, a product that sets itself apart from all the others. What better way to set a product apart from the rest when it is tailor-made? A product that is unique as the of individual it was created for and targets specific concerns and needs for that person. Thanks to advancements in technology, bespoke and customisation are no longer just reserved for suits and gowns – its skin deep in our beauty products too. I had the wonderful opportunity to speak with Ee Ting to find out a little bit more about tailor-made beauty and the process of creating a bespoke custom skincare product.Read More
There has been a really interesting shift in the beauty industry whereby customers are demanding a more tailored, personalised experience. Customers are now more than ever, wanting to know "how is this the right product for me?" and companies are finding that if a customer feels that their exact needs are not met, then they are less likely to purchase the product. There is a growing demand in the beauty industry for the 'customisation' of products, whereby customers want more control and more meaningful connections with their beauty products. A customer's ability to customise a product is a powerful one, not only does it solve a particular problem for the customer, they also feel like they own the product as it is a special one-off - it is uniquely theirs.
Customisation is usually considered to a be a luxurious option and this comes down to the olden days, where often the very rich had products made for them. It was bespoke, one of a kind and only the very wealthy could afford it. These days, with the latest advancements in technology, custom beauty products have become more accessible than ever as companies are now able to address the main problem of scale and demand.
Technology advancements such as the internet, phone and apps have made the art of customising beauty products accessible to more people and at all times of the day. Adding to that, the whole experience of creating something for yourself from scratch adds a truly meaningful customer journey and gives the customer the satisfaction that they themselves have created something so special and unique. As WWD says, "It's like finding your soulmate".
Finding beauty brands that offer the ability to create something truly unique, personal and that addresses certain concerns and issues, has truly never been easier to find. I have found 5 brands that offer a bespoke service, dedicated to giving you a product that is unique as yourself.Read More