As many of you know, I recently came back from a week long trip to Seoul in South Korea with my younger sister and shopped up quite a skincare storm (much to my sister's dismay). Seoul is definitely a beauty lovers mecca - cosmetics and skincare are incredibly well priced in comparison to it's Western counterparts and there is just SO much choice. There is an estimated 1800 to 2000 different beauty brands available in South Korea which is crazy considering how small the country is and considering the population size as well. I have heard that the quality of Korean cosmetics and skincare is also excellent - especially for the price point that you are paying for. Active ingredients are generally at a higher concentration in formulations as Korean consumers are among the most demanding in the world when it comes to expectations in their skincare.
I had a wonderful time shopping in different pockets of Seoul and discovering and being exposed to new brands. It is so easy to be overwhelmed in popular shopping strips like Myeong-dong as there are beauty stores every few metres that you walk. In saying that, it is also so much fun trying, testing and playing with new and quirky products and learning more about different brands. There is just so much happening in the world of skincare in South Korea, so many new technologies, interesting products and quirky textures to choose from. As promised in an earlier post, these are what I purchased for myself in my week in Seoul!
Read more to find out what I hauled back home with me...Read More